Consumer Products

American Girl introduces 2017′s Girl of the Year

2017's Girl of the Year Gabriela focuses on creative outlets including poetry and will have a presence in multiple product categories at North American retail.
January 3, 2017

Mattel’s premium brand American Girl is celebrating the start of the new year with the debut of Gabriela McBride, its 2017 Girl of the Year. The focus of this Girl of the Year is creative talent, as Gabriela uses poetry to break down barriers and overcome her personal struggle with stuttering.

The 18-inch Gabriela doll comes with several exclusive outfits and a book chronicling her story with additional products and books becoming available this spring. Altogether, her story will be told over three books published by Scholastic and written by Teresa E. Harris.

American Girl is also partnering with Scholastic to create and distribute Express Yourself, a custom curriculum program for students in grades three to five.

The program is intended to appeal to boys and girls and teaches students how to use poetry as a tool for self-expression. The free materials will be available on Scholastic’s website¬†beginning March 1.

For the first time the Girl of the Year¬†collection will be available for a full 12 months and beyond. The Gabriela collection is currently available through American Girl’s catalog, online, at American Girl retail locations across the US and at American Girl’s specialty boutiques at select Indigo and Chapters locations in Canada and at El Palacio de Hierro locations in Mexico City.

The line will also be available and at Toys “R” Us stores in March.

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