Consumer Products

Headstart scores Sesame license Down Under

Headstart International will focus on plush as the regional toy licensee for Sesame Street in Australia and New Zealand.
December 19, 2016

Sesame Workshop—the nonprofit educational organization behind Sesame Street—has named Headstart International as its regional toy licensee for Australia and New Zealand.

The privately owned toyco will create a range of Sesame Street-branded plush to be sold at major retailers in both countries.

The deal was brokered by Sesame’s agent in the territories, Haven.

In October, Sesame Workshop named a number of new global licensing reps, including IMG (China), Televisa Consumer Products (Mexico) and Kasmanas Licensing (Brazil).

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com


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