Entertainment One is bolstering the presence of preschool series PJ Masks in Italy, thanks to new broadcasting partner RAI Yoyo and licensing agent ETS Italy.
PJ Masks, which bowed in the country on Disney Junior in January, will air on RAI Yoyo four times a day starting tomorrow.
Italian publisher La Coccinella has also come on-board to create a line of books, which will launch in the spring.
Gedis Group, which also works with My Little Pony and Pokémon, will release sticker albums, apparel, games, back-to-school items and stationery.
The announcements come as Giochi Preziosi prepares to distribute Just Play’s PJ Masks toy line, featuring action figures, play sets, vehicles, plush, dress-up and role-play items, in Italy next year.
The move follows recent expansions for the PJ Masks brand, with eOne joining up with French licensing partners, launching merch in the UK with partner Just Play, and partnering with Parragon for coloring and activity books in the US and Canada, all last month.