IMG Worlds to open new Dubai theme park

Set to open in 2019, the park will feature a number of entertainment brands, including Nickelodeon, Pokemon and Cartoon Network.
December 6, 2016

IMG Worlds is launching a new theme park in Dubai, and Nickelodeon has signed on to the project for its first-ever branded park in the region.

Set to open in 2019, IMG Worlds of Legends will feature nine zones spread across more than two million square feet. In addition to Nickelodeon, the park will feature six global IPs: Ubisoft (Assassin’s Creed, Raving Rabbids, Just Dance), Saban Brands (Power Rangers), Pokémon, The Anime Zone, Mattel (Barbie, Hot Wheels, Bob the Builder) and Cartoon Network (We Bare Bears).

The Nick zone is expected to feature as many as a dozen rides, and construction on the project is due to start next year. Nickelodeon has recently expanded with a number of location and experience-based partnerships, with its Nickelodeon Hotels and Resorts in the Dominican Republic, the Nickelodeon Lost Lagoon in Malaysia and Nickelodeon Land in the UK.

A number of IMG Worlds’ proprietary brands will also be represented, including Legends of Arabia and Lost Valley—Dinosaur Adventure.

IMG Worlds is the owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure, which will connect to IMG Worlds of Legends through a sky bridge. The new location will feature attractions like roller coasters, rides, water-based attractions and live entertainment.

The announcement comes as more companies bank on the power of theme parks. Disney recently poured more assets into its Shanghai theme park and is planning a US$1.4-billion expansion of Hong Kong Disneyland. Additionally, Turner recently announced that Cartoon Network Zone would soon open within IMG Worlds of Adventure, while 20th Century Fox announced its own branded theme park late last year.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com



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