Erick Rouillé has joined Spanish entertainment company Planeta Junior as international TV sales director and country manager for France.

Reporting to international commercial director Diego Ibáñez Belaustegui, Rouillé will be responsible for global sales of Planeta Junior’s animated series. He will also be charged with developing the prodco’s strategy in the French market through new series including Magiki and Pio Rocks!

Additionally, Rouillé will represent Care Bears, Mia and Me, Wissper and Tip the Mouse.

Rouillé has more than 20 years of experience in the animation and TV sector, working in both consumer products and TV sales. He previously served as SVP of sales for France Télévisions Distribution. He also worked with Xilam, handling worldwide TV sales and consumer products for the French animation company’s catalog.