Consumer Products

Miffy and Friends lands master toy deal with Jazwares

Jazwares has been named master toy licensee for the book-based preschool property by Big Tent Entertainment, the IP's North American licensing agent.
November 14, 2016

Big Tent Entertainment has tapped Florida-based toyco Jazwares as master toy licensee for book-based preschool property Miffy and Friends.

The company will launch a Miffy toy line next fall featuring figures, vehicles, playsets and plush ranging in price from US$3.99 top US$29.99.

As the brand’s international licensor, Amsterdam-based publishing company Mercis Media has secured more than 250 Miffy licensees across plush, apparel, toys and accessories. Big Tent is the IP’s North American licensing agent.

The deal follows the US premiere of new series Miffy’s Adventures Big and Small on Nick Jr. earlier this month, as well as the launch of the classic Miffy and Friends series on Nick’s SVOD service NOGGIN.

To date, more than 85 million copies of titles from the Miffy book series by Dutch author-illustrator Dick Bruna have been sold worldwide.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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