Australian agency Haven Licensing’s newly launched arm HavenAsia has been tapped as the licensing agent for Viacom International Media Network’s Nickelodeon and MTV channels in the Philippines.
Manila-based HavenAsia will focus on top-performing properties like Paw Patrol (pictured), Blaze and the Monster Machines, Shimmer and Shine, Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer.
HavenAsia was launched last week as part of its parentco’s efforts to expand its international presence into South East Asia.
The subsidiary plans to become a one-stop-shop for retailers, licensees and promotional partners.
The push into the Philippines follows the recent news of Viacom’s Kids and Family Group rebranding to Nickelodeon Group. The move puts more focus on Viacom’s Nickelodeon kids cable channel and leverages additional growth opportunities, including recreation and hospitality.