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CRTC to allow ads on pay-TV channels

In a move that benefits kidcasters like DHX, the Canadian TV regulator's ruling levels the playing field in light of last year's removal of genre protection.
November 3, 2016

The fallout from the Canadian Radio-Television and Telecommunications Commission’s (CRTC) 2015 Let’s Talk TV hearing continues, with the regulator announcing yesterday that it will allow broadcast advertising on pay-TV services.

That decision was made in order to level the playing field following the CRTC’s removal of genre protection last year, which many in the industry said put pay-TV services at a competitive disadvantage due to the lack of advertising on those channels.

Among the beneficiaries of the new decision is Family Channel operator DHX Media, which requested the restriction on advertising be lifted immediately. Various interveners supported DHX’s request, since the regulatory process associated with the implementation of new standard conditions of licence can be long.

Also released yesterday, the CRTC denied a request allowing advertising on on-demand services. The CBC, the CMPA, Corus, DHX, Eastlink, the IBG, On Screen Manitoba, Quebecor, Rogers, SaskTel and Shaw generally supported allowing advertising on VOD services, but with certain restrictions in some cases.

From Media in Canada.


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