ALVINNN!!! lands Mattel master toy deal

A full toy line from Mattel based on ALVINNN!!! and the Chipmunks will launch exclusively at Toys "R" Us stateside this fall.
October 28, 2016

Mattel has secured the master toy license for the hit CGI-animated series ALVINNN!!! and The Chipmunks from Bagdasarian Productions, in collaboration with Technicolor Animation Productions.

A full line of toys, including role play, music items, articulated figures, playsets, R/C vehicles, plush and feature plush, will launch through a Toys “R” Us exclusive in the US this fall before rolling out nationwide, and in Latin America and Europe, in 2017.

The deal was signed by PGS Entertainment, which reps ALVINNN!!! and the Chipmunks worldwide, save France (M6).

Following successful launches on Nickelodeon’s international channels in 2015, the kidsnet bowed the first season of ALVINNN!!! in the US this past August, where it quickly became a top-rated program.

The M6-commissioned series also airs in North America on TéléQuébec (French Canada) and Teletoon (English Canada).

In Europe, broadcast partners include M6 (France), Super RTL (Germany), CSC/Pop (UK), Discovery/K2 (Italy), Neox (Spain), Sic (Portugal), RTBF/OufTivi (French Belgium), RTS (French Switzerland), RSI (Italian Switzerland), ORF (Austria), DR (Denmark), NRK (Norway), MTV3 (Finland), RUV (Iceland), Carousel (Russia), Plus Plus (Ukraine), Puls 2 (Poland), MTVA (Hungary), Kanal 2 (Estonia) and LRT (Lithuania).

Additional international networks airing the show are TVNZ (New Zealand), SpaceToon (Middle East), Kidz (Turkey), Thai TV3 (Thailand), MNC TV (Indonesia), Mediacorp (Singapore) and Gloob (Brazil).

ALVINNN!!! and The Chipmunks is created, written and directed by Janice Karman, who co-owns the Chipmunks brand with her husband, Ross Bagdasarian.

Both Karman and Bagdasarian lend their voices to the animated content and were behind the original TV series from the ’80s, as well as four newer, globally successful feature films.


About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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