Mattel Creations greenlights two new Barbie series, more kids content

Mattel Creations is expanding its Barbie universe with two new animated series, and its 2017 content slate will also include a new live-action competition-based co-production entitled The Toy Box.
October 12, 2016

Two new animated Barbie series, a Barbie special, an original one-hour special entitled Enchantimals and a live-action competition series called The Toy Box have all been greenlit by Mattel Creations.

In line with the new division’s plan to broaden the global audience for Barbie, the first new Barbie series, Barbie Dreamtopia (52 x 11-minutes, pictured), targets younger preschool viewers, while the second, Barbie: Dreamhouse Adventures (26 x 22-minutes), is a CGI sitcom goes after kids ages five to 11.

Barbie Dreamtopia¬†builds on the success of Mattel’s CGI-animated TV movie of the same name which premiered this spring and has since sold to broadcasters including Cartoon Network (LatAm), Super RTL (Germany), Pop TV (UK), MiniMini (Poland), Karusel (Russia) and Media Prima (Malaysia).

Featuring animation from Tel Aviv, Israel-headquartered Snowball Studios, Barbie Dreamtopia follows the journey of Barbie’s youngest sister, Chelsea, who travels with her big sis from their CGI-animated world to a fantastical 2D-animated land known as Dreamtopia.

Barbie: Dreamhouse Adventures, on the other hand, delves deeper into the family background of the iconic doll-based character and her sisters, Chelsea, Stacie and Skipper.

Both series will launch in fall 2017, along with a new one-hour TV movie entitled Barbie Dolphin Magic.

Another new special, Enchantimals, is also set for a 2017 release. The nature-based project centers on the adventures had in the forest by a group of friends with extraordinary animal abilities.

Rounding out the new slate, Mattel Creations has greenlit The Toy Box, an all-ages competition-based series featuring toy inventors, a kids jury and host Eric Stonestreet (Modern Family).

Co-developed with Hudsun Media and Electus, the series is set to bow sometime during ABC Television Network’s 2016-17 season, and will be distributed internationally by Electus International.

Each episode will feature expert toy inventors from around the world as they compete in front of a judging panel made up of kids for the opportunity to present their creations in the season finale. The winner of the final episode will win the opportunity to bring their creation to market, with marketing, design and manufacturing support from Mattel. The winning toy design will be available for purchase at retail as the season finale airs.

Mattel will present all of the new content at MIPCOM next week, along with season 21 of Thomas & Friends, 70-minute movie Thomas: Journey Beyond Sodor, season one of American Girl-based animated series WellieWishers, two Max Steel specials and 70-minute movie Monster High: Electrified.

The 2017 slate arrives after yesterday’s news that Mattel Creations has hired Cheryl Gresham as VP of global media and marketing integration, and Justin Richardson as VP of global content distribution and strategy.

With files from Darah Hansen.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


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