Al Kahn, the licensing vet who introduced Pokémon to the US, has joined L.A.-based on-demand kids entertainment service Toon Goggles as chairman of the board.

Kahn will lead Toon Goggles’ growth in terms of content, branding, marketing, new technologies and global partnerships.

The former founder of licensing and brand agency 4Kids Entertainment, most recently co-founded  kids entertainment company CraneKahn with writer, actress and producer Jillian Crane. During his extensive career, Kahn has worked with properties including Cabbage Patch Kids, Pokémon, Teenage Mutant Ninja Turtles and Yu-Gi-Oh! that have generated more than US$15 billion combined at retail.

He was also instrumental in creating the marketing and licensing programs for brands like Nintendo, Mario Bros, Zelda, Donkey Kong, James Bond, World Wrestling Federation, WCW, Monster Jam Monster Trucks, Xbox and Polly Pocket. In 2005, Kahn became a Hall of Fame inductee for both the International Licensing Industry Merchandisers’ Association (LIMA) and Kidscreen.

His appointment at Toon Goggles follows the company’s hiring of entertainment marketing vet Lee Adams as CCO last November.

The service also recently expanded its first original property Eddie is a Yeti into licensing for the first time with a Cozy Phones kids headphones deal.