Consumer Products

PAW Patrol, Star Wars pick up multiple Licensing Awards

The annual UK Licensing Awards ceremony took place at London’s Grosvenor House Hotel last night. Among the top kids category winners were PAW Patrol, Star Wars and Shopkins.
September 14, 2016

This year’s winners of the annual UK Licensing Awards were revealed at a gala ceremony held at London’s Grosvenor House Hotel last night. The award ceremony—which attracted more than 1,500 retailers, licensors, licensees and industry executives—covered all aspects of the UK licensing industry and recognized achievement in retail, products, properties and marketing communication.

Canadian toyco Spin Master’s PAW Patrol was a big winner this year, taking home Best Licensed Toys or Games Range, as well as Best Preschool Licensed Property. Disney’s Star Wars was also a double winner, receiving The Innovation Award for Star Wars-branded Bluetooth speakers from ACWorldwide and the Best Licensed Preschool Apparel award for Star Wars Babywear by Paul Dennicci.

The kids and youth category winners included:

Best Licensed Toys or Games Range

PAW Patrol Range (Spin Master)

The Innovation Award

Star Wars Bluetooth Speakers (ACWorldwide)

Best Preschool Licensed Property

PAW Patrol (Spin Master, Nickelodeon and Viacom Consumer Products)

Best Children or Tween Property

Shopkins (Bulldog Licensing)

Best Licensed Written, Listening or Learning Range

Winnie the Pooh 90th Anniversary (Egmont Publishing)

Best Licensed Preschool Apparel

Star Wars Babywear for Tesco (Paul Dennicci)

Best Licensed Children’s Apparel

DC Comics Swimwear Range for Sainsbury’s (Aykroyd & Sons)

Best Licensed Dress-Up or Party Range

DC Super Heroes Range for Sainsbury’s (Rubie’s Masquerade)

Best Preschool Retailer of Licensed Products


Best Kids Retailer of Licensed Products


A full list of last night’s winners is available here.

The Licensing Awards is owned and organized by The Licensing Source Book (a division of Max Publishing). The awards are officially supported by headline sponsor Brand Licensing Europe and trade org LIMA.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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