Entertainment One (eOne) has named Katie Rollings as head of UK licensing for eOne Family and eOne Licensing. Taking the new post on September 13, Rollings based in the Canadian media company’s London office.

Rollings will be responsible for all commercial activity for eOne’s licensed properties in the UK including licensing, brand strategy, retail sales and retail marketing. Reporting to head of global licensing Andrew Carley, she will lead a team of five licensing executives and concentrate on continuing to grow and expand eOne’s family, lifestyle and film properties in the UK. She will also work with eOne’s product development, marketing, international licensing and theatrical and home entertainment divisions.

Previously, Rollings held brand management positions at FremantleMedia and senior roles at HIT Entertainment and BBC Worldwide.