GoldieBlox launches STEM-based web series

Through a cast of young female YouTube stars, Toy Hackers plans to teach kids how to create inventions using toys, science and engineering.
September 8, 2016

California-based multimedia company GoldieBlox is launching a new web series that teaches kids how to hack their toys using everyday objects.

The aptly named Toy Hackers weekly series is hosted by inventor and YouTube star Simone Giertz and features a group of young female YouTube creators, including JillianTubeHD, Bratayley, TheEngineeringFamily, MyFroggyStuff and BabyTeeth4.

Each of the series’ 17 episodes focuses on these stars—known as the Toy Hackers Secret Society—as they solve real-world problems by using their toys to build fun inventions. In the premiere episode, for example, the team makes an audio speaker with everyday objects to amplify music for a dance party.

On top of each new episode, a step-by-step video explaining how to build each of the inventions featured in the series will be uploaded to GoldieBlox’s YouTube channel to encourage hands-on learning.

The YouTube series is the most recent expansion for GoldieBlox. The company creates girl-skewing toys, books and apps that focus on science, technology, engineering and math. Since its founding in 2012, GoldieBlox has sold more than one million toys and has had a million-plus app downloads.

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