Consumer Products

Shopkins turns five, embarks on Golden Ticket Hunt

Moose Toys is celebrating the popular collectible’s new line with a US-wide marketing ploy that will send five winners to its Australian headquarters.
September 2, 2016

Australian toyco Moose Toys is launching its first-ever Shopkins Golden Ticket Hunt.

The company behind the hit grocery-themed collectible property is putting on a US-wide treasure hunt in celebration of Shopkins’ fifth anniversary on the market.

The season five collection includes more than 500 Shopkins and features new categories like sports and music. A bracelet is now available in every five-pack, and can be personalized with Shopkins charms.

For the nationwide marketing initiative, five golden tickets have been randomly hidden inside Shopkins’ season five two-packs, five-packs or 12-packs. The hunt launched on August 29 and will run until all five tickets have been found.

Fans who find a ticket will win a trip for two to Melbourne, Australia, where they will be greeted by their favorite Shopkins characters. The winners will be taken to a private Shopkins party and have the opportunity to meet the toys’ designers. They will also receive a prize pack filled with Shopkins products, including items that have never been released in the US.

Full details on the treasure hunt—including the fact that a sixth trip could be won by a mail-in entrant—are available at

The initiative comes as the collectible property solidifies its standing as a global phenomenon. Shopkins reported more than US$100 million in retail sales in 2015 and has added a number of new licenses in North America. Following Shopkins’ massive success, Moose Toys has also launched two new collectible brands, The Grossery Gang and Twozies. 

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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