Viacom has partnered with LETV Membership on an exclusive content deal that will send 778 episodes of classic Nickelodeon animated fare to China’s leading family-focused SVOD service.
Nickelodeon also expects to deepen its relationship with LETV by providing additional content, such as a live broadcast of the 2017 Kids’ Choice Awards. The popular awards show aired for the first time ever in China this year on SVOD service LeEco VIP.
In support of the new partnership, LETV Membership launched a special co-viewing themed event on August 20 called 820 Super Parent-Child Day. Attended by 400 families, the Beijing-based promotion featured parent-child interactive activities, meet and greets with iconic Nick characters including SpongeBob, the Teenage Mutant Ninja Turtles and Dora, as well as exposure to LETV’s comedic properties.
LETV is owned by Beijing-based online video company LeEco.