Consumer Products

Ubisoft to open Raving Rabbids amusement center

The Rabbids Amusement Center is set to open August 29 in Canada, offering families a new interactive experience that encourages physical activity.
August 11, 2016

Ubisoft Canada is expanding its popular Raving Rabbids gaming franchise into live events through the August 29 launch of The Rabbids Amusement Center in Pointe-Claire, Quebec.

The family-friendly interactive experience will feature Rabbids-themed activities and missions aimed to boost physical activity and enhance creative play. A food court, themed rooms for birthday parties and a lounge for mothers and young ones are also part of the center.

Annual US$30 memberships for families of four feature a rewards point system for kids ages three to 12, an exclusive drop-off service and party packages.

Since Ubisoft introduced the Rabbids to Nintendo Wii in 2006, the IP has spawned a successful consumer products program featuring apparel, accessories, toys and back-to-school items. Within the interactive space, the brand has a generated a strong YouTube presence, millions of video game sales worldwide and a popular CGI-animated TV series Rabbids Invasion from Ubisoft, TeamTO, France Télévisions and Nickelodeon.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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