Sesame Street gang rolls into Running Press

The US publisher’s deluxe and treasury collections will feature classic Sesame Street characters, with new formats being released throughout 2017.
August 11, 2016

The word of the day is partnership as Sesame Workshop has appointed Running Press as its licensee for a number of new publishing formats.

Philadelphia-based Running Press’ books and publishing kits will feature classic Sesame Street characters in six deluxe storybook and treasury collections, as well as four mini-kit format titles.

The new products will launch this fall at US retailers with A Very Elmo Christmas, a slip-cased edition including holiday stickers and a Christmas countdown poster. The Goodnight Elmo Kit, meanwhile, features a mini storybook and an Elmo nightlight and will follow in February 2017. Releases will continue throughout 2017 with Sesame Street I Can Do It!: A Treasury of Stories in April and a picture book in fall 2017.

The deal with Running Press, which falls under the Hachette Book Group umbrella, represents another publishing extension for the Sesame Street brand, which already boasts a strong eBook and physical book licensing presence.

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