The importance of festivals and family-friendly events hasn’t been lost on the children’s entertainment world, and Random House Children’s Books has taken note.

The publisher has launched The Story Stop, a bookstore on wheels that will promote reading initiatives at kid-friendly festivals and retailers throughout the year.

The Story Stop vehicle mimics the environment of a bookstore, featuring room for kids to peruse its shelves, make purchases on-site and receive promotional giveaways. A custom area allows for author book signings and costume character appearances, too. And at each stop, Random House will partner with a local retailer to sell books.

The Story Stop will also enlist the help of select authors including David A. Kelly (Ballpark Mysteries, MVP), Liesl Shurtliff (Red), Micol Ostow (Louise Trapeze) and Erin Soderberg (Puppy Pirates).

Following a soft launch at the Los Angeles Times Festival of Books in April, and at BookExpo America and BookCon at Chicago’s McCormick Place in May, The Story Stop officially kicks off its inaugural US tour this weekend at the Ohio State Fair in Columbus in celebration of the Chapter Book Champions Challenge, a co-initiative with Brightly that encourages kids ages six to nine to read and explore chapter book series over the summer months.

The Story Stop will continue with additional tours throughout the fall and into 2017. Upcoming events include Dr. Seuss’s Grinch-mas and the Grow Your Heart 3 Sizes tour, a traveling art exhibit in honor of 75 years of Little Golden Books, and a celebration of the 25th anniversary of Magic Tree House.