Parragon inks publishing deal with WBCP UK

The UK-based publisher will launch a range of books and gifts based on WBCP properties like Batman and Scooby-Doo.
June 29, 2016

UK-based publisher Parragon has signed a multi-year, multi-property licensing deal with Warner Bros. Consumer Products UK.

The global agreement will see Parragon launch a range of books and gifts for a number of properties from the studio’s entertainment portfolio, which includes Batman, Superman, Wonder Woman, Justice League, DC Super Friends and Scooby-Doo.

A new collection of annuals for Batman, Superman and Scooby-Doo are the first products set to launch at UK retail under the deal in August .

More branded products will launch in the fall and will be available in a number of formats, including Happy Tins. The activity gift tin includes books, posters, stickers, felt-tip coloring pens and new product designs like comic art books.

Parragon significantly expanded into the “books plus” category in 2015 with its kits and gift sets across multiple branded ranges. The push followed the company’s reorganization into two new divisions, with the creation of Parragon Publishing and Parragon International in 2014.

For its part, Warner Bros. Consumer Products UK launched an ambitious licensing program ahead of the theatrical premiere of Batman v Superman: Dawn of Justice earlier this year.

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