Consumer Products

Star Wars brings its Force to LIMA Licensing Awards

From deep space to the not-so-tiny world of Eric Carle, several kids brands were saluted at last night's 2016 LIMA International Licensing Awards.
June 22, 2016

Following a six-month period marked by record-breaking sales, Disney Consumer Products’ Star Wars took home four awards at last night’s 2016 LIMA International Licensing Awards in Las Vegas, which paid tribute to the industry’s best products and programs across 20 categories.

Other big winners included Hot Topic, which was deemed Retailer of the Year for its Doctor Who program, while collectible juggernaut Shopkins earned the Character/Toy Brand of the Year Award for Moose Toys and The Licensing Shop.

This year’s winners also include:

Best Licensed Programs

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group

Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment

Film/TV/Entertainment – Animated: Peppa Pig – Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens – Disney Consumer Products & Interactive Media

Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media


Best Licensed Products

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

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