Luna Petunia names global master toy licensee

Funrise will bring a consumer products line to the new preschool property from Saban Brands and Cirque du Soleil Média.
June 22, 2016

California-based Funrise Toy Corporation has been tapped by Saban Brands and Cirque du Soleil Média as global master toy licensee for their new animated preschool property, Cirque du Soleil Junior – Luna Petunia.

With a Luna Petunia Netflix original series set to premiere later this year, a full range of preschool toys will hit US retail in fall 2017. Categories will include dolls, accessories, playsets, bubble machines, plush and role play.

Inspired by the global Cirque du Soleil brand, the preschool series chronicles the adventures of Luna Petunia, who lives in the real world but plays in the fantastical land of Amazia.

The property has been in development since February 2014, when L.A.-based Saban joined Canadian joint-venture Cirque du Soleil Média to help create a TV series, consumer products line and interactive content. 

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