Whole Foods, AME get adventurous with Wild Kratts

The PBS KIDS series is bringing creature power to the lunch and late-night hour, thanks to deals with Whole Foods and sleepwear company American Marketing Enterprises.
June 15, 2016

Wild Kratts fans across Canada and the US will soon be able to enjoy a number of creature-themed comforts from Whole Foods Market and American Marketing Enterprises (AME).

Inspired by The Kratt Brothers Company and 9 Story Media Group-produced PBS KIDS series, which follows the Kratt brothers on expeditions with wild animals around the world, the debut range of sleepwear from AME and the array of products from Whole Foods will be released in August.

The new offerings from AME—a subsidiary of Global Brands Group—include pajama sets, sleep shirts, robes, blanket sleepers, boys’ boxers and thermal underwear.

Whole Foods, meanwhile, represents a new distribution channel for The Kratt Brothers Company. The grocer will offer Creature Crackers packaged cookies, children’s vitamins and lunch totes, as well as body wash and bubble bath.

The new products make Whole Foods and AME the latest partners to join a growing Wild Kratts licensing program. Recent CP deals have been inked with Wicked Cool Toys, Pressman Toy and Random House Children’s Books.

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