The first North American e-commerce site from Milan-based Atlantyca Entertainment is set to launch June 10. Labelled Geronimo Stilton Official Merchandising, the site will feature products based on Atlantyca’s hit book-inspired mouse detective Geronimo Stilton.

The sale of more than Geronimo 200 consumer products for children and adults, including apparel, t-shirts, hoodies, bags and caps, will be managed by e-commerce company MyLocker. Atlantyca’s exclusive North American licensing agent for Geronimo Stilton, Lawless Entertainment brokered the deal.

Geronimo Stilton Official Merchandising will enable fans to design their own products using a selection of Geronimo Stilton-branded art from the Geronimo Stilton Classic, Geronimo Stilton Sport and Geronimo Stilton Prehistomice collections.

Atlantyca’s e-commerce drive follows January’s appointment of former CPLG exec Marco Piccinini as the company’s new licensing manager.

The brand’s North American growth was also recently boosted by the debut of Geronimo Stilton: Mouse in Space at The Oregon Children’s Theater, Atlantyca Live’s first US stage show.