Consumer Products

m4e acquires Rainbow’s stake in Mia and me

Germany's m4e has acquired Rainbow's 45% share in the international rights (excluding Italy) to girl-skewing property Mia and me.
June 6, 2016

German brand manager m4e has acquired prodco Rainbow’s 45% stake in the international rights (excluding Italy) of popular girls property Mia and me.

Terms of the deal will also see Hahn Film, the studio owned by Mia and me creator Gerhard Hahn, purchase the remaining 5% of Rainbow’s original 50% stake. The other half of the international rights to the IP will stay with Hahn and m4e Productions, a 50/50 joint-venture between Gerhard Hahn/Hahn Film and m4e. Rainbow, meanwhile, will continue to hold all rights to the property in Italy.

According to m4e, the company took a bank loan to finance Rainbow buyout, which has been made retroactive to January 1.

With 50% ownership, m4e plans to grow the IP more aggressively around the world across in terms of distribution and product licensing.

Season three of the live-action/CGI hybrid series, which is also co-produced by Germany’s ZDF, is currently in production, while a fourth season and a feature film are in the works.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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