Sky’s Now TV intros new kids streaming service

UK-based Sky has introduced Kids Pass for its standalone streaming platform Now TV, which will feature live TV channels and on-demand content.
May 4, 2016

On the heels of its Sky Kids app launch, UK pay-TV giant Sky has unveiled Kids Pass, a dedicated children’s service for its transactional streaming platform Now TV slated to go live June 21.

Priced at £2.99 (US$4.35) per month with no contract obligation for Sky and NOW TV subscribers, the kid-safe, user-friendly service will provide six live channels and on-demand content from Nickelodeon, Nick Jr., Nicktoons, Boomerang, Cartoon Network and Cartoonito.

Additional VOD programming will be available from UK kidcasters CBeebies, CBBC and Milkshake!

At launch, hit Kids Pass series will include SpongeBob SquarePants, Paw Patrol, The Powerpuff Girls, Adventure Time and The Amazing World of Gumball. Additionally, exclusive episodes of Sky’s newly commissioned Aardman Animations original Morph will reach the service later this year.

The service features a space-themed interface starring three original animated characters that guide kids through the viewing experience, character- and picture-led navigation, a favorites section, next episode auto-play, and parental controls that include age-restricted PIN locks.

The launch will also see Nickelodeon and Nick Jr. exit Sky’s Now TV Entertainment Pass.

Interestingly, Disney Channel, which is absent from the new Kids Pass, is being replaced in the Entertainment Pass by Nat Geo Wild. Disney’s own SVOD service, DisneyLife, launched in the UK in November 2015.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


Brand Menu