Consumer Products

Cartoon Network Zone to open at Dubai theme park

The branded area within the 1.5 million-square-foot indoor theme park will feature rides and activities starring Ben 10, Adventure Time and The Powerpuff Girls.
April 26, 2016

Turner has revealed details about its Cartoon Network Zone within IMG Worlds of Adventure in Dubai—the soon-to-be largest indoor theme park in the world.

The deal between Cartoon Network EMEA and Dubai-based Ilyas & Mustafa Galadari Group (IMG) will see CN shows Ben 10Adventure Time, The Powerpuff Girls and The Amazing World of Gumball brought to life in thrill rides and interactive activities.

Highlights of the Cartoon Network Zone include the Ben 10 5D-Hero Time theater experience, where visitors will be in the midst of a real-life battle with Ben and Rook. The Powerpuff Girls–Mojo Jojo’s Robot Rampage (pictured) will also be a feature attraction, along with The Amazing Ride of Gumball interactive game, which will allow players to shoot objects that are threatening to take over the town of Elmore.

Cartoon Network Zone will also have several branded restaurants and retail locations, including the world’s largest Ben 10 store.

IMG Worlds of Adventure’s 1.5 million-square-foot indoor theme park will have the capacity to host more than 30,000 guests per day when it opens in August.

Dubai is quickly becoming a popular destination for kidcasters. In November, 20th Century Fox announced a branded theme park and resort slated to open in the city in 2018. And last October, Nickelodeon unveiled plans to launch a 3,200-square-foot Nick-branded retail store in the Dubai Mall, which will open its doors this year.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.


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