Yu-Gi-Oh! ventures to MENA

Anime meets MENA, as Dubai's MBC Group has picked up a raft of animated Yu-Gi-Oh! content to air in the region.
April 20, 2016

Dubai-based MBC Group has picked up a raft of animated Yu-Gi-Oh! content from New York-based 4K Media for its specialized children’s edutainment channel MBC3, which airs in the Middle East and North Africa.

The deal includes the complete libraries of both Yu-Gi-Oh! Duel Monsters and Yu-Gi-Oh! ZEXAL, as well as seasons one and two of the boy-skewing franchise’s new Yu-Gi-Oh! ARC-V series.

Duel Monsters will air on MBC3′s English and Arabic feeds, while the additional series will broadcast for MBC’s pan-regional Arabic-speaking audience.

MBC3 holds the global Arabic-language rights excluding Asia, plus the English-language rights for the MENA region.

The deal comes as 4K continues to expand the global breadth of the popular Yu-Gi-Oh! brand, with Coverpoint Marketing coming on-board in March to rep the IP across Australia and New Zealand.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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