Hulu courts Gen Z with AwesomenessTV exclusive

Horror series Freakish, plus two documentaries from AwesomenessFilms, will air exclusively on the SVOD service.
April 15, 2016

AwesomenessTV─the youth-oriented media company now valued at US$650 million following a minority buy-in from US telecom giant Verizon─is bringing its new horror series Freakish (pictured) to Hulu in an exclusive streaming agreement.

The 10-episode series, created under the AwesomenessTV banner, is currently in production and will premiere on Hulu later this year.

Created by Beth Szymkowski, creator of AwesomenessTV’s first series, Runaways, Freakish follows a group of students at a small-town high school who must fight for survival against predatory mutant creatures.

The series stars a combination of TV and social media stars that includes Leo Howard (Kickin’ It, Shake it Up), Liza Koshy (Boo! A Madea Halloween), Adam Hicks (Zeke and Luther, Pair of Kings), Aislinn Paul (Degrassi: The Next Generation), Tyler Chase (The Walking Dead)Meghan Rienks (Mr. Student Body President, Oscar’s Hotel), Melvin Gregg (The Land, Class), Hayes Grier (ABC’s DWTS) and YouTube star Chachi Gonzales (4.8 million fans).

Freakish is executive produced by Szymkowski along with AwesomenessTV founder and CEO Brian Robbins, Shelley Zimmerman, Matt Lewis and Chris Grismer.

In a separate deal, Hulu has acquired the exclusive US SVOD rights to two feature-length documentaries from AwesomenessFilms. Both Snervous, a documentary from YouTube and social media star Tyler Oakley that premiered in theaters and on-demand last year, as well as mockumentary Janoskians: Untold and Untrue, are now available to stream on the service.

The titles join Hulu’s quickly expanding tween and teen programming slate, which includes RocketJump: The Show, a scripted sci-fi anthology from Lionsgate that is currently in production, and all episodes of The OC, Smallville, Dawson’s Creek and Party of Five.

The content ramp-up comes as the Gen Z cohort (people age 20 and under) is set to soon become the most powerful of digital content consumers, according to a recent study by AwesomenessTV’s marketing and research firm, Wildness. Among the research findings─which bode well for SVODs like Hulu─is the fact that 70% of American 12- to 24-year-olds say they prefer to stream their content over watching a linear broadcast.

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