In the lead-up to the January 15 US theatrical debut of Norm of the North, distributor Lionsgate has teamed up with mobile app developer Animoca Brands and the film’s producer Splash Entertainment to launch two mobile games based on the animated feature.
First out of the gate is Norm of the North’s Digit Dodge, an iOS and Android multiplayer edutainment app targeted at children to help enhance math skills through a snowball fight between Norm and his pals, the Lemmings.
The second is an endless runner game that lets players compete against each other to dodge obstacles and build up points while immersed in Norm’s Arctic world and adventures in New York. It will be available later this month.
The two Norm of the North games add to Animoca’s portfolio of licenses, which includes Garfield, Doraemon, Ultraman and various Mattel properties.
Norm of the North is the first project to come out of Splash Entertainment’s feature film division, which launched in September 2014. Lionsgate has signed on to distribute the film throughout North America, and international sales will be handled by Good Universe.