Mattel’s premium brand American Girl has unveiled its 2016 Girl of the Year across multiple product categories at North American retail—a talented and adventurous photographer named Lea who loves animals and traveling.
In publishing, DC Super Hero Girls author Lisa Yee has penned three 2016 Girl of the Year books – Lea Dives In, Lea Leads the Way and Lea and Camila – to introduce the 10-year-old girl, who embarks on a family trip to Brazil where she makes some incredible discoveries and faces unexpected challenges.
Available for the 2016 calendar year only, Lea’s collection includes an 18-inch doll with long, wavy hair and hazel eyes, plus several tropical-inspired outfits, accessories and toys that reflect her Brazilian travels, including Lea’s rainforest house with more than 30 pieces.
Lea merchandise is available at all American Girl retail locations in the US, American Girl specialty boutiques at select Indigo and Chapters in Canada and El Palacio de Hierro locations in Mexico City.
On the digital side, Universal Studios Home Entertainment will release an action-adventure film on DVD in the summer. Fans can also download the Lea Born for Adventure app (US$1.99) and visit the Lea-dedicated website for book excerpts, movie-related content, games and quizzes, wallpaper, e-cards and more.
Additionally, American Girl has launched a year-long fundraising campaign to coincide with Lea’s arrival. Wild at Art will support the World Wildlife Fund and American Girl kicked off the campaign with a US$50,000 contribution. It will then donate US$1 (up to a maximum of US$100,000) for every purchase of one of the three plush animals in Lea’s collection – the margay, sea turtle or sloth.
American Girl is also encouraging young girls to use their artistic talents to host their own art sale and donate the proceeds to WWF.