In an effort to boost its acquisitions and TV development growth, Penguin Random House Children’s UK has promoted Richard Haines to the newly created position of head of acquisitions and TV development.

In his new role, Haines will report to PRH Children’s MD Francesca Dow and look for new TV and production company partners. He will also explore animation opportunities around new picture book heroes, working alongside PRH Children’s picture book team.

Haines was previously PRH Children’s acquisitions and new business manager, where he focused on acquiring content to turn into books and helped to develop and manage brands including The Clangers, Dangermouse, Skylanders, Peppa Pig, Angry Birds and Moshi Monsters.

He’s also been leading creative on PRH Children’s recently launched animated series Puffin Rock with Irish animation studios Cartoon Saloon and Dog Ears.

In related news, PRH Children’s has upped Emily Campan to licensed publishing and TV development executive and will now work alongside Haines. Prior to her new role, Campan was licensed publishing executive.