Upstart UK-based kids VOD platform Azoomee has named BT TV’s head of kids TV and music Sarah Aspinall as its new creative director and head of content after Lucy Murphy left the position in September to join Sky as its first kids content chief.

Set to join Azoomee full time in late November, Aspinall will work closely with the platform’s education expert Luca Fiore and will oversee content acquisitions spanning video, games, tutorials and education.

During her time at British IPTV service BT TV, Aspinall led strategies for content, budget and acquisitions including subscription video on demand (SVOD), transactional video on demand (TVOD), electronic sell-through (EST) delivery channels and traditional TV.

Prior to BT TV, she was acquisitions manager at Discovery Communications Europe and was responsible for Cartoon Network’s programming and on-air strategy during an earlier stint at Turner Broadcasting.

Azoomee, which is expected to launch in the UK as an ad-free, kid-safe app for Android and iOS in early 2016, commissions and curates videos, games, tutorials and learning content aimed at kids ages five to nine.