AwesomenessTV appoints scripted series boss

Shelley Zimmerman will step into the newly created role of head of scripted series, where she will oversee the development of the media company's growing slate of originals.
October 2, 2015

DreamWorks-owned AwesomenessTV is poised to grow its original programming offerings, bringing former Warner Horizon SVP Shelley Zimmerman on-board in the newly created role of head of scripted series.

Zimmerman, who began the job in late September according to a rep for AwesomenessTV, is tasked with the development and production of original scripted series that the digital media company will license to television networks, SVOD providers and OTT services.

Shauna Phelan, AwesomenessTV’s head of development and production, will continue to oversee development and production for both scripted and unscripted series.

At Warner, Zimmerman is credited with expanding the studio’s roster of scripted series to include the hits Pretty Little Liars and Longmire. She previously worked as president of television at Tollin/Robbins Productions, where she helped to develop shows such as Smallville, One Tree Hill and What I Like About You.

AwesomenessTV has been growing its offerings of scripted programs over the past year. It has created the series Richie Rich and Project MC2 on Netflix, and its new sketch comedy series AwesomenessTV premiered on Nickelodeon in September.

It has also expanded its film library, with success stories including Smosh: The Movie, which was produced in partnership with Defy Media (the digital media company behind the Smosh brand), and the 2014 direct-to-consumer hit Expelled.

In August, DHX Media and AwesomenessTV inked an original development and production agreement for content that will air on Family Channel in Canada. In addition, DHX picked up distribution, merchandising and licensing rights, outside of the US, for all original content produced by the partnership.

Zimmerman will work out of AwesomenessTV’s L.A. offices.

From StreamDaily. With files from Wendy Goldman Getzler.

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