HTV Entertainment, a Malaysian entertainment network, is launching an OTT service through New York-based VOD provider, Muvi Studio.

HTVFun is a free, ad-supported OTT service featuring a number of channels with content licensed from across HTV Entertainment’s network. Genres include animation, cooking, documentaries, dramas and kids series, including the preschool-targeted series Miaomiao (pictured) from Canada’s Mark Media.

The content is available online and through a number of connected devices, including Roku and Chromecast. The service is currently only available in Malaysia.

Muvi Studio is a VOD service provider that serves corporate clients and provides them with servers, storage, cloud infrastructure and technical support to create their own VOD networks. Recently, the company added live-streaming to its services.

Though Muvi is a US-based startup, many of its early clients have been Asian (including a new SVOD service filled with spiritual and cultural content dedicated to the Hare Krishna movement).

Viraj Mehta, Muvi Studio head of international business, said in a statement the region is filled with potential for Muvi to tap into because of its growing population and high use of personal mobile devices.

A rep from Muvi Studios confirmed that while HTVFun is currently a free, ad-supported service, HTV is looking into the feasibility of launching an SVOD service in the future.

From StreamDaily.