ABC Commercial has picked up international distribution rights for brand new live-action/animated series Bobbie the Bear from Australian prodco Lavender Bear Productions (a Bridestowe Estate JV).

The 10 x three-minute HD series follows the adventures of an cute and curious purple bear and his animal friends Tasmanian Tiger, Devil, Owl, Bug and Bees.

Shot at Bridestowe Estate in North Eastern Tasmania, the series is inspired by a soft lavender-scented bear that became very popular with visitors touring the venue’s lavender farm.

In 2014, more than 65,000 tourists trekked to the estate to purchase their own plush bear, and fans in Asia have been particularly smitten with Bobbie.

Lavender Bear Productions’ executive producer Ben Adams and Peter Flynn will produce the series with direction by Jody Dwyer.

ABC Commercial, a division of Australian pubcaster ABC, is toting the series to Cannes next month.