DC Entertainment chief Diane Nelson, also president and CCO of Warner Bros. Interactive Entertainment, will expand her purview to become the new head of Warner Bros. Consumer Products. Current WBCP president Brad Globe is set to step down next spring.

Industry veteran Globe has served as WBCP president since 2005 and will work with Nelson in the coming months to ensure a smooth management transition, and Nelson will announce Globe’s successor in 2016.

The move to align the divisions, according to Warner Bros. CEO Kevin Tsujihara, is a result of more of the company’s consumer products’ business being directly driven by DC characters and storylines.

During his time at Warner Bros., Globe led a number of the industry’s most influential licensing initiatives, including The Wizarding World of Harry Potter and the state-of-the-art touring exhibition, Harry Potter: The Exhibition.

He also helped create successful retail programs such as a Walmart Premiere Night for the feature film Man of Steel, and was instrumental in the development of DC’s first-ever superhero franchise for girls, DC Super Hero Girls that is set to launch this fall with Mattel on-board as master toy licensee.