Indie film and TV distributor Alchemy now stands as the largest non-studio content aggregator for major US retailers such as Walmart and Target, thanks to three new deals including an alliance with ARC Entertainment and distribution rights to DreamWorks Classics titles.
Alchemy has also acquired the film distribution assets of Anderson Media Corporation’s distribution arm, ANconnect, along with global film and TV distributor Anderson Digital.
The strategic alliance with indie media and distribution company ARC Entertainment, which supplies faith and family content to US retailers, will see Alchemy optimize and distribute ARC’s media assets. Additionally, Alchemy will provide financial support for the growth of the Bentonville Film Festival – founded by ARC, Geena Davis and Walmart – as well as provide a larger framework for distribution of all titles (both physical and digital) that are associated with the festival.
Following the closing of the deals, Alchemy’s annual content flow has expanded to more than 1,300 films and 3,000 television episodes, and the acquisition of Anderson Digital will move Alchemy into multiplatform distribution.
New kids content partners for Alchemy now include Bagdasarian Productions (Alvin and the Chipmunks), DreamWorks Animation’s non-theatrical and Classics divisions (Casper the Friendly Ghost) and the VeggieTales franchise(pictured), Microsoft, Team Marketing, Vertical, Go Well USA and XLrator.
From Stream Daily. With files from Bree Rody-Mantha.