Former Fox exec John Cora is set to guide the overall research strategy for NBC Kids and Sprout as the 24-hour preschool net’s new VP of insights and strategy.
Cora is charged with managing the analytics and metrics of views for program content across Sprout and NBC Kids platforms. He will lead research initiatives in programming, consumer insights and marketing, heading up studies such as brand tracking and program testing, to help inform network and department strategies.
Working closely with the scheduling, programming, development and marketing teams, he will also advise on key trends and opportunities in the market.
Cora joins Sprout after spending four years as VP of research insights and strategy at Fox Networks Group. Prior to that, he served as VP of research at Oxygen Media.