Dave Brandon (1)

Toys ‘R’ Us CEO to retire, successor named

TRU chairman and CEO Antonio Urcelay is retiring after 19 years with the toy retailer. Former Domino's Pizza CEO David Brandon will take over as TRU's new CEO on July 1.
June 3, 2015

Toys ‘R’ Us chairman and CEO Antonio Urcelay, a central figure in the Wayne, New Jersey-based toy retailer’s transformation strategy, has announced his retirement after 19 years at the company.

Urcelay, 63, joined TRU in 1996 and has been at the helm since November 2013. He will be succeeded on July 1 by David Brandon (pictured), also 63, who brings 25 years of executive experience to the chairman/CEO role.

For the past five years, Brandon served as director of Intercollegiate Athletics at his alma mater, University of Michigan. Before that, he headed up US fast food chain Domino’s Pizza as chairman and CEO for 11 years, and remains chairman of the company’s board of directors. He also held the post of president and CEO at media and marketing services company Valassis Communications for nine years.

TRU’s board of directors said the company has taken significant strides since implementing its transformation strategy in early 2014, and it will look to Brandon to stay the course in order to grow earnings and solidify its position as the toy retail authority.


About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.



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