Character Options picks up Peppa Pig construction toys license

Character Options has added construction toys (UK, Australia, New Zealand) to its Peppa Pig UK master toy license.
May 28, 2015

Peppa Pig’s UK master toy licensee Character Options has extended its 11-year partnership with IP owner eOne by picking up construction toys rights for the property in the UK, Australia and New Zealand.

The London-based toyco will manage distribution in the UK, while Big Balloon and Planeta Fun will handle distribution in Australia and New Zealand, respectively.

Characters Options’ new construction range will be based on the theme “World of Peppa Pig,” with eight new product lines inspired by core elements from the hit preschool series, including the family house and car. The toy line debuts at retail in January 2016.

In addition to her upcoming US theatrical tour, the global reach of the Peppa Pig franchise continues to expand. In March, eOne signed licensing agents Mondo TV and Plus Licens AB to rep the brand in Eastern Europe, and it also recently added a raft of licensees in Australia.


About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.



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