UK-based Bulldog Licensing has enlisted long-time licensing exec Helena Mansell-Stopher as its retail licensing director.
Mansell-Stopher has held senior consumer products positions at HITÂ Entertainment, 4Kids and Marvel, and was most recently Mattel’s consumer products lead for the UK.
Over her career, she’s driven sales for premier brands like Thomas and Friends, Barbie, Monster High, Spider-Man, Hot Wheels, Teenage Mutant Ninja Turtles, Nintendo and Pokemon.
At Bulldog, she will look to expand the retail presence of its diverse portfolio that includes Shopkins and Garfield, as well as popular gaming brands from Electronic Arts and archived pop culture pictures from Iconic Images.
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