Beverly Hills, California-headquartered Genius Brands International has tapped Margaret Loesch, Hub Network’s founding CEO and kids industry vet, as its latest board of directors member.

Loesch steps into the role formerly held by Jeff Weiss, American Greetings president and COO, who decided to step down because of other obligations, but will still act as an advisor to GBI’s board.

Having worked for more than four decades in the kids/family entertainment business, the multiple Emmy Award-winning Loesch brings a wealth of experience to her new position.

During her career she’s held senior roles with The Jim Henson Company, Fox Kids Network, Marvel Productions and Hanna-Barbera Productions, where she was involved in developing/producing several iconic children’s programs such as Smurfs, My Little Pony, Mighty Morphin Power Rangers, X-Men, Jim Henson’s Muppet Babies, Animaniacs, Transformers and Bear in the Big Blue House.

With the addition of Loesch to its board, GBI, whose growing portfolio of original animated shows includes Baby Genius and Thomas Edison’s Secret Lab, is off to a busy start in 2015.

Earlier this month, GBI appointed two new distribution agents for Canada and Western Europe and secured a raft of international broadcasting deals for action-adventure movie Stan Lee‘s Mighty 7. In January, GBI tapped Disney’s digital guru, Jason Brumbaugh, to head up its digital initiatives.