Dublin, Ireland’s Brown Bag Films has partnered with Scholastic UK on a mutual first-look deal to jointly develop publishing and animated children’s content.

The partnership will see Brown Bag offer its original content to Scholastic UK for publishing opportunities and Scholastic UK, in turn, will share upcoming titles with potential to become animated series with Brown Bag.

Development for both publishing and animation projects is expected to happen simultaneously.

The companies have yet to announce the first projects under the new collaboration, but considering Brown Bag’s reputation for delivering quality book-based properties to screen (Peter Rabbit, Bing ) and Scholastic’s publishing expertise (The Hunger Games, Horrible Histories), there should be no shortage of development ideas.

The deal comes as Scholastic UK has bumped up its efforts to discover and retain the next generation of great content creators.

In February, it partnered with London-based SuperAwesome to leverage the ad platform’s reach with media, animation and indie game developers for potential publishing and licensing opportunities.

The partnership also comes on the heels of changes for Scholastic Media across the pond, which saw the departure of longtime Scholastic president Deborah Forte and the closing of Scholastic’s Boston-based animation studio Soup2Nuts.

Brown Bag Films’ latest book-based series, The Stinky & Dirty Show, was recently greenlit by Amazon Studios and is currently in production.

Upcoming publications for Scholastic UK include a collaboration with CBeebies presenters Sam and Mark and a re-launch of the popular Goosebumps series in advance of the IP’s new live-action film from Sony Pictures Entertainment hitting the big screen in October.