Consumer Products

Thunderbirds boosts licensing program in UK, Ireland

The Thunderbirds licensee roster grows again, adding a raft of apparel, accessories and homewares partners to the UK-based licensing program.
March 26, 2015

With rebooted action-adventure series Thunderbirds Are Go set to premiere with an hour-long episode on April 4 on ITV, London’s ITV Studios Global Entertainment (ITV SGE) has added a raft of new licensing partners in the UK and Ireland for the property.

ITV SGE, the global distributor and licensor for the series, has inked clothing design and manufacturer Global Solutions for a range of children’s hanging dress-up costumes, which will feature outfits based on pilots Scott and Virgil Tracy.

Also on the fashion front, Aykroyd & Sons is on-board with a line of boys nightwear and underwear, Fashion Lab is making boys outwear for mid-tier retail, Xccessories MC will add hats, gloves and scarfs to the mix, while Misirli is in for children’s socks and Alfred Franks & Bartlett are producing boys sunglasses.

Other new licensing partners include GB Eye (posters, prints, gift sets, badges), Star Cutouts (boys cardboard face masks/cardboard standees), Paper Projects (stickers/reward charts), UP Global Sourcing (tissue products), DNC UK (lunchware/snack boxes) and World’s Apart (novelty lighting).

Weta Workshop, a production partners for the series, is building the gift program with a line of t-shirts, art prints, display models and The Art of Thunderbirds Are Go book, all of which will have global distribution and be available through Weta’s e-commerce site.

These new partners join the extensive licensing program for Thunderbirds Are Goled by master toy licensee Vivid Imaginations. In January, Vivid launched its product line featuring a brand-new Tracy Island play set, a vehicle play set, action figures and role play toys.

The new Thunderbirds Are Go features a mix of CGI animation and live-action miniatures and debuts 50 years after the original series created by Gerry and Sylvia Anderson first aired on television.

UK broadcaster-owned ITV Studios’ and New Zealand’s Pukeko Pictures, in collaboration with Weta Workshop (AvatarKing Kong), are producing the 26 x 22-minute series, which targets kids five to 11.

UK kidsnet CITV has already commissioned a second season of the series, with an additional 26 episodes headed to air in 2016 and 2017.

Since launching in February, the official Thunderbirds You Tube channel has racked up more than one million views.


About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at


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