Philippe Alessandri, the former president of Zodiak Kids-owned Tele Images, has launched WatchNext Media, a brand-new production company focusing on animation and drama.

With offices in Paris, the indie prodco is aiming to create appealing characters, engaging brands and aspirational stories. Properties that can live as TV series, apps or licensed products, designed for the international market, are a focus for the new shingle.

Former Tele Images development executive Sylvain Huchet has also joined the company. WatchNext plans to unveil its first three animated projects at MIPTVnext month.

Alessandri left Tele Images last November. Serving 16 years as its president, he also took on roles as CEO of Marathon Media and GTV. While at Tele Images, he helped develop and produce series such as Street Football, The Ranch, Sally Bollywood and The Basketeers.