In partnership with Animation Ireland, Irish national postal operator An Post has launched an augmented reality-based, four-stamp set honoring the country’s successful animation industry.

Each 68c stamp can be scanned by a smartphone using either the Android or iOS version of the QR code-scanning app CEE App to unlock an exclusive film featuring four internationally acclaimed animated properties from Ireland—Roy (Jam Media), Give Up Yer Aul Sins (Brown Bag Films), The Secret of Kells (Cartoon Saloon) and Nelly & Nora (Geronimo Productions)—along with other animated works.

The stamp set also includes a special first-day cover and a collector’s item booklet containing four sets of the stamps, as well as additional illustrations and information.

Crafted by leading Irish design company Vermillion Design, the entire collection is available at main post offices in Ireland, from the Stamp Shop in Dublin’s general post office and online at www.irishstanps.ie.

The launch comes on the heels of Ireland’s newly bolstered film and TV tax incentive that sees animation, along with TV drama, feature films and creative factual programs, now worth a possible 32% of eligible Irish expenditure.

And according to Animation Ireland, animation produced in the country is currently viewed by more than 100 million children each year in more than 140 countries worldwide.

All four prodcos featured in the stamp series were also recent winners at the first-ever Irish Animation Awards.