Outfit7, creators of the app hit Talking Tom and Friends, are taking the property’s animated characters to Asian bricks-and-mortar channels for the first time.
The entertainment company has added a raft of licensees in China, South Korea and Japan, where the property’s suite of 14 apps have more than 852 million downloads.
Asian licensees on-board include China’s Zhongshan Greatyour Foods (candy), South Korea’s YeaRim-I (storybooks, sticker books) and MJ Fashion (bags, umbrellas), and Japan’s YBM Japan (English-language camp accessories, mugs, t-shirts, key chains).
In addition to the Asian deals, DZS Slovenia will distribute back-to-school products (notebooks, pens, bags and more) in CES, and Deyarco Furniture Factory Ajman is manufacturing homeware (linens, towels) for the Middle East and North African markets.
Additionally, a new CGI-animated series based on Talking Tom and Friends will be one of the flagship brands on the new YouTube Kids app. Starring the voices of Colin Hanks (Fargo) as Tom and Tom Kenny (SpongeBob SquarePants) as the newest character Hank, the 52 x 11-minute series premieres on April 30.
Talking Tom now has more than 1.4 billion views on YouTube and its related apps have more than 2.5 billion mobile downloads. Outfit7 is also working with Mythology Entertainment on a live-action animated movie.