Nickelodeon’s upfront intros preschool streaming service, new content

A new mobile subscription service for preschoolers, three diverse new series and a potential SpongeBob SquarePants musical were just some of the offerings introduced at kidcaster Nickelodeon's upfront presentation yesterday.
February 26, 2015

A new streaming service for preschoolers, three diverse new series and a potential SpongeBob SquarePants musical were just some of the offerings introduced at kidcaster Nickelodeon’s upfront presentation yesterday.

In a nod to the success of its serialized shows like Every Witch Way, the network has greenlit three new daily scripted series for its 2015/2016 lineup, all live-action formats.

These include Make It Pop (pictured), a show about three girls who start their own band, from co-creators Thomas Lynch and Nick Cannon and produced by DHX Media. Also greenlit was cooking-themed series Talia’s Kitchen and Every Witch Way spin-off The W.I.T.s Academy, both created by Catharina Ledeboer.

The network’s other live-action projects include Game Makers from Dan Schneider, following two tween girls who start a multi-million dollar gaming company with a rap superstar as a business partner. As part of a multiplatform experience, the games seen in the eps will be released through apps and online. The other live actioner is Roll Call, a single-cam mockumentary that follows kids as they navigate middle school waters, exec produced by Sharla Sumpter Bridgett and directed by Ian Pfaff.

For its new and returning series, Nickelodeon announced it would air more than 600 episodes of content. The kidcaster renewed Every Witch Way for a fourth season, and second seasons for new bromance series Max & Shred, Henry Danger and Nicky, Ricky, Dicky & Dawn.

For preschoolers, the network has a project called Mutt & Stuff. The live-action preschool series is produced by Sid and Marty Krofft, and is set in a school for dogs.

As a part of its multi-platform strategy, Nickelodeon also introduced new interactive offerings. Preschoolers were also the target of its new mobile subscription service, which was first referenced in a Viacom earnings call earlier this year. Called Noggin, the streaming service will be available on the Apple App Store for iOS devices starting March 5. The service will be ad-free, with a US$5.99 monthly subscription.

Noggin was the name of Nickelodeon’s preschool-targeted channel up until 2009, when it was rebranded as Nick Jr. At launch, shows available on the service include library content like Allegra’s Window, Blue’s Clues, Franklin and Friends, Gullah Gullah Island, Ni Hao, Kai-lan, Pocoyo, Robot and Monster and The Upside Down Show.

Both long- and short-form content will be featured in the digital offering, with content added regularly, as well as educational videos, games and activities. According to Nick, Noggin’s content will remain library-based, separate and distinct from Nickelodeon’s preschool content currently available on its existing platforms.

Along with its TV and mobile offerings, Nickelodeon provided a look at a potential SpongeBob SquarePants Broadway musical and future spin-off possibilities for its Teenage Mutant Ninja Turtles franchise.

The network also expressed its intent to grow Nickelodeon Sports, which brings content from the major sports leagues to Nick’s platforms.

Rounding out the list, the kidcaster is placing its partner services (consumer insights, ad solutions, branded-entertainment opportunities) under the umbrella of Nickelodeon Inside Out Solutions. The new division will work to create content for Nick-branded properties across various platforms.



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