Long known for its innovation in the online space, US pubcaster PBS KIDS is now turning its attention to YouTube with the launch of its first branded channel.

Debuting today, the PBS KIDS YouTube channel includes hundred of clips and promo videos from the PBS KIDS’ series like  Daniel Tiger’s Neighborhood, Peg + Cat, Wild Kratts, Arthur, Martha Speaks, Wordgirl and newcomer Odd Squad.

Aimed at kids ages six to eight, the channel will also offer full episodes of web-original series such as Fizzy’s Lunch Lab, Oh Noah!, Ruff Ruffman: Humble Media Genius, Chuck Vanderchuck’s “Something Something” Explosion and Plum Landing.  New content will be added to the channel on a weekly basis.

PBS KIDS continues to boost its multiplatform presence with new apps, digital products and a deal with Chromecast. It’s a timely move, given that kids continue to spend more time on mobile devices, with a recent CHILDWISE report putting YouTube as one of the top brands for kids.